From a bird’s eye view, even an amateur can pick out the true innovation from a sea of white-noise gimmicks. The dead giveaway: simplicity. In a world where “more” has somehow become synonymous with “better,” the true master uses subtlety to make his mark.

Flavio Ikoma creates at the intersection of simplicity and usability. When it comes to Deadbolt, you get that at a glance. But in hand is where it shines. Intuitive is an understatement, firing up and locking into place—one that’s proven to be outrageously strong—and a disengagement method that makes a slip joint look like it needs a manual.