Launce Barber

Launce Barber is dedicated to discovering great design ideas by using the most fundamental tool we all share in common–our creative minds. His focus is to produce innovative and creative design by discovering elegant new solutions for old problems. He feels that it's very important to partner with individuals and companies that are leaders in their industry and understand and share his long-term vision for a product. Product design is not static even after the product hits the store shelves–it's dynamic. Launce and his long time engineering and design partner, Tom Stokes, have won numerous awards for product design including the prestigious international iF Product Design Award Silver 2004, Most Innovative Import Design of the Year (Blade Magazine 2003), Best in Show (SHOT Show 2003), Best Buy of The Year (Blade Show & International Cutlery Fair 2007), SHOT Show's Best (Army Times 2007), 2008 IWA International Knife Award, and 2008 Blade Show Accessory of the Year. Launce and Tom's design collaborations and vision brought life to the I.D. Works line.